Monday, 18 November 2013

Tourism Is A Serious Business – Sally Uwechuo-Mbanefo

Sally Uwechue-Mbanefo, Director General of  The Nigerian Tourism Development Corporation (NTDC) just back from  the  World Travel Market Forum which held  at  Excel, London between  November 4th and November 7th 2013 speaks on her vision for NTDC.

Tuesday, 12 November 2013

Beyond Branding: Building Lasting Values for Nigeria’s Growth

Written by Dr. Kayode Fayemi

A few years ago, Professor Dora Akunyili, who was then the Federal Minister of Information, launched a campaign to rebrand Nigeria. The campaign slogan was “Nigeria: Good People, Great Nation.” Despite the best of intentions, the campaign was not only dismissed by most Nigerians, it failed to gain traction. In the few months that the controversy over the campaign lasted, much of it was about deriding the campaign, rather than enhancing the image of Nigeria. Before this, there was another attempt to brand the country. That earlier attempt had a different, but no less rousing, slogan: “Nigeria, Heart of Africa.”

Thursday, 7 November 2013

As Woolworths Plans Its Exit From The Nigerian Market

The announcement that South African retailer Woolworths is set to pull out of Nigeria due to high rental costs and supply chain challenges caught retail analysts unawares.

Thursday, 31 October 2013

'First Class' Heineken Is No Longer 'Chairman’ In Nigeria.

Heineken First Class wall drape ad at NET Tower
Heineken Beer in Nigeria has switched from its brand positioning statement ‘Chairman’ to ‘First Class’.

Tuesday, 1 October 2013

Man U Honours Ebenezer Obey At The Glo Evergreen Series Concert

L-R: Man U Legend Andy Cole, Kamal Shonibare & Ebenezer Obey
Manchester United legend Andy Cole was on hand at the Intercontinental Hotel, Lagos on Saturday September 28th 2013 to present a special Man U football shirt to Nigerian music legend Ebenezer Obey. This was at the invitation only Glo Evergreen Series concert sponsored by Nigerian telecommunications giant Globacom.

Photos From The Glo XFactor Grand Finale

Spiro Damaskinos (Sony Marketing Director), Alexandra Burke, DJ Switch & Bella Disu
DJ Switch (Obianuju Catharine  Udeh) was the overwhelming choice of the judges and viewers of the Glo sponsored XFactor singing reality show (season 1) which ended recently. She went home with the star prize of twenty four million naira plus a recording deal with Sony while
Eshun and Vicky, the two runners up received the sum of N1m each.
Alexandra Burke, 2008 UK XFactor winner, Flavour and Ghanaian act Efya all performed at the event.

Friday, 27 September 2013

Emeka Okeke of Carat Media Perspectives Moves On

Emeka Okeke

Brandwork Nigeria is reporting that Emeka Okeke, CEO of Carat Media Perspectives has resigned his appointment.

Thursday, 26 September 2013

Harry Iwuala On The Art Of The Deal And The Future Of Sports Marketing In Nigeria.

Harry Iwuala, Lead Consultant at Youdees
Harry Iwuala, Lead Consultant at Youdees Limited speaks on the art of the deal and the future of sports marketing in Nigeria

Tuesday, 24 September 2013

Chicken Republic Rebrands As Competition Heats Up In The Nigerian Fast Food Restaurant Sector

Chicken Republic, Adeola Odeku street, VI-Lagos
Nigeria continues to be an attractive market for operators of fast food or Quick Service Restaurants (QSRs).

Saturday, 21 September 2013

Samsung Goes BlackBerry

The market for mobile phones and other handheld communications devices is about to get more interesting in Nigeria with the announcement that  from September 21st 2013, owners and users of Samsung phones will also enjoy BBM on their devices when BlackBerry launches on Android.

Friday, 6 September 2013

Nigerianbrands Exclusive: Nigeria Ranked 39th In The World For Trade


Nigeria has been ranked 39th in world trade according to the Bloom Consulting Country Brand Ranking 2012.

Mrs Adebiyi Oluwatobi Wins A Million Naira in The Lux Gold Search Promo


Mrs Adebiyi Oluwatobi flanked by Unilever officials at the
cheque presentation 
Mrs Adebiyi Oluwatobi has been announced as the first winner of One Million Naira in the on-going Lux soap ‘Search for Gold’ consumer promotion.

So Much Clutter In Outdoor Advertising In Ghana


Billboards along Golden Tullip Hotel junction, Kumasi
Ghana’s outdoor advertising landscape does not portray a good image of out-of-home advertising in Africa.

Friday, 23 August 2013

Nigeria launches tourism brand identity - "Fascinating Nigeria"


Nigeria has launched a new tourism brand identity  'Fascinating Nigeria' to replace the 'Good People Great Nation' rebranding campaign.

How do we build a world class food and beverage industry in Nigeria?

Find out more at the 19th Nigerian Economic Summit being organised by the The Nigerian Economic Summit Group (NESG) from 3-5 September 2013. Venue is Transcorp Hilton Hotel, Abuja. Contact 08023084849 for further details.

Hugely Successful Saka ‘I don Port’ ad fails to save MTN.


It appears the hugely successful ‘I don Port’ ad by MTN that featured popular actor Hafiz Oyetoro, aka Saka has failed to work the magic for the leading telecommunications company.

Wednesday, 21 August 2013